MERCHANDISING

Amplify in-store impact with precision-driven retail execution

Enhance visibility and boost sales with customized, data-backed merchandising and retail selling strategies.

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SERVICES

Bringing your sales plans to life

Our optimized retail execution services ensure your products reach consumers across every channel. We maximize ROI by deploying the right talent in the right stores at the right time, an approach we call SmartRetail. Our rich retail experience enables us to collaborate with our clients to design customized retail solutions that address their unique business needs.

Our retail associates, equipped with advanced mobile technology, are in stores daily. This technology leverages daily point-of-sale data to track, analyze and optimize in-store activities, automating complex processes while capturing critical information for faster, more effective results.

Whether it’s speeding up time-to-shelf for new products, expanding distribution of current products, securing incremental displays, or correcting out-of-stocks and voids, Acosta’s in-store team delivers impactful results.

Dedicated

Continuous in-store services by dedicated field resources solely focused on your brands, offering the ultimate in flexibility.

Shared

Shared resources across 2-3 non-competing clients for cost-effective, continuity retail services while maintaining a high level of focus on your brands.

Syndicated

Shared resources that provide large-scale, continuous service, delivering the most cost-effective solution.

Mandate

Retailer-mandated work, including category resets, rack and fixture installations, and setting up shelves for new store openings and renovations.

Project/Surge

Scalable teams that rapidly respond to your ad-hoc needs supporting seasonal efforts and special initiatives.

Reset

A national merchandising team specialized in detailed reset work across various channels and categories. Specialized teams for Cosmetics, Electronics and Grocery.

Approach

Agile to capitalize on sales opportunities

Our data-led approach focuses on maximizing ROI through coverage models focused on delivering the highest opportunity visits and activities. A national client manager develops, executes and monitors your plans, while our advanced technology and extensive scale provide your brand with unmatched access and results.

Powerful Technology & Advanced Analytics

Acosta’s platform provides fast, reliable solutions with enhanced accountability and advanced features that support seamless execution. Our system is designed to adapt to the specific needs of Canadian clients, offering data alerts, comprehensive scorecard and KPIs reporting for all levels of stakeholders. Our proprietary algorithm identifies and addresses store- and SKU-specific issues and out-of-stock/phantom inventory, ensuring optimal performance and on-shelf availability.

Immersed Within Retail

Acosta and its sister agencies are embedded in every corner of retail. This translates to stronger relationships, intricate strategy alignment and better results.

Extensive Scale

As a part of Acosta Group, Acosta has significant presence in every Canadian retail channel. Our 1,100 certified sales and merchandising representatives cover over 10,000 stores nationwide, allowing us to seamlessly scale up or down according to your business needs and key selling seasons.

“We’ve developed what many of our clients refer to as a best-in-class approach to field execution. Through decades of experience and constant refinement, I truly believe we have revolutionized in-store services with industry-leading scale, advanced systems and sophisticated, proven processes.”

Deb Voigt-Hetland SVP, Acosta Canada Retail Services 20+ years in retail operations and field execution

Retail Sales & Merchandising FAQs

Explore more about Acosta’s in-store retail sales and merchandising services with these frequently asked questions.

What type of retail services do you offer?

Acosta provides customized sales and merchandising strategies with flexible models tailored to your needs. Our field labour handles a wide range of in-store activities, including:

Correcting product errors and addressing voids or out-of-stock (OOS) issues
Placing orders and bookings
Product rotation and removal
Replenishment and maintaining planogram (POG) integrity
Point-of-purchase (POP) placement
Building displays
Fixture maintenance and deficiency ordering
Product education
Shelf and price audits
Inventory scans
Product recalls
Category moves and refresh/resets, including new store openings

What retail models are available?

Success starts with aligning your brand’s unique needs to the appropriate retail model. Our experts recommend workforce models based on your objectives and budget.

Here’s an overview of the models you can choose from, and the benefits of each:

Dedicated – Dedicated resources fully focused on your products, offering the greatest flexibility and customization.
Shared – Balanced breadth and depth of store coverage with lower per-visit costs, ideal for reaching a higher number of stores with some flexibility. Field resources are shared amongst a few select non-competing clients.
Syndicated – Our syndicated team covers the largest number of store locations at the lowest cost. Resources are shared among several clients.
Mandate – Dedicated resources executing tasks on behalf of a retailer.
Project/Surge – Flexible, blitz coverage for ad-hoc projects whenever you need it.
Reset – Category experts handling detail reset work, specializing in category moves or refreshes, new store setups, and fixture deficiency identification and placement. We have specialized teams for Cosmetics, Electronics, and Grocery categories.

Where do you offer merchandising services?

Acosta Group collectively has 27,000 retail execution associates across North America and the UK. In Canada, we cover over 10,000 stores, including grocery, mass, drug, convenience, natural and specialty retailers.

What is your quality assurance (QA) process?

We’ve spent decades refining our field management technology to deliver ultimate transparency and accountability. Our QA process includes proven safeguards like photo validation, detailed survey questions, rep quality ratings and more, to confirm work is completed correctly before a rep leaves the store.