We represent brands of all sizes at every lifecycle stage. Our experts lead the charge in establishing new points of distribution, innovating within a category, and protecting and growing share.
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Guaranteeing your success means translating your strategic vision into impactful action that benefits your business, your retail partners and, ultimately, your consumers. Our shopper-centric approach ensures your brand thrives in a dynamic marketplace.
Leveraging advanced technology and business intelligence, our team identifies areas of opportunity to grow market share and increase sales while optimizing planning and execution. The combination of Acosta’s experienced team, data, tools and thought leadership helps our clients better understand shopper behavior and category trends to accelerate growth.
We excel at merging distinct strategies into mutual growth and profitability through integrated intelligence and vertical retailer relationships.
We provide seamless omnichannel planning and execution for a cohesive physical and digital shopping experience.
Our strategic consultation and analysis help allocate funds effectively to promote products, attract customers and boost sales.
Seamless contract creation, trade spend reconciliation, ordering, claims resolution, and deduction management at scale.
Our team has spent decades developing tools to help you win line reviews, understand your competitive set and optimize trade spending with actionable recommendations.
Our national scale and downstream coverage combined with strong, long-standing retailer connectivity translates into increased influence to introduce new products to the market, secure strategic shelf space and optimize promotional activities.
Strong retailer relationships combined with dedicated regional teams enables greater impact for brands wherever you need to be. By leveraging our comprehensive solutions and harmonized local and national framework, we streamline your business for heightened focus, increased accountability and maximum ROI.
Business Managers own the local client relationship and planning in partnership with Client Development Managers who lead national strategy and tap into the services available across the Acosta Group enterprise.
Explore more about Acosta’s headquarter sales services with these frequently asked questions.
At which retailers do you support HQ sales?
We scale our clients’ retail business across various channels, including grocery, mass, drug, convenience, and natural. We have dedicated teams embedded locally at retailers of all shapes and sizes from Focenco in Newfoundland all the way to Walmart nationwide and everywhere in between.
I am a new brand and do not have a national sales team to sell my products into retailers.
Our national infrastructure is tailored to the unique needs of brands, including internal sales team led by experienced regional managers, robust business development and analytics support, and expert broker management.
Why would I use Acosta instead of building my own sales team?
Manufacturers benefit from Acosta’s expertise, industry connections, and help in creating efficient distribution channels. We guide brands of all shapes and sizes through complex retail landscape and processes, secure shelf space at retailers, and optimize promotional activities.
Because of our national scale, regional and local connectivity, and comprehensive services, we save manufacturers an estimated 20-30%.
We have a direct team for our tier 1 retailers but need support with execution and sales administration. Is that something Acosta can help with?
Absolutely. If you prefer to manage sales in-house, our Headquarters Sales Assist services offer the business intelligence, category insights, and tools you need to make informed decisions, optimize your strategy, and pitch effectively in your sales interactions with retailers. We also provide centrally-managed business process services to streamline complex sales administration to reduce cost, minimize deductions and speed up funds reconciliation.
Acosta’s Full-service Headquarter Sales will represent your brand directly with retailers, taking the responsibility of selling your products and handling joint business planning. Our goal is to drive your strategy through active negotiation, collaboration, and execution with the retailer.
How does Acosta support regional strategies?
Acosta’s strategic operating model enables unwavering focus at the regional and local levels combined with national scale, access and influence. Local experts focus on connectivity with regional retailers and driving your business based on in-market trends and shopper behavior. Regional leaders coordinate with Acosta’s retailer hubs, which are vertically aligned with major retailers to execute national plans to create synergies where opportunities exist.
How does transitioning to Acosta work? How do you avoid disruptions to my business?
We understand that transitioning to Acosta is a monumental decision – and one we don’t take lightly. We’ve developed a proven onboarding process for seamless transition to our team and smooth activation. Our team of activation and onboarding SMEs provides extremely focused support to avoid disruption to your business while driving efficiencies in the process. We’ve also craft tailored activation plans with cross-functional support grounded in our experience and understanding of what works best based on your business. Most importantly, we honor what we say, and we make a smooth transition our priority. That’s why clients are exceedingly comfortable making the switch.
What are the benefits of working with Acosta as opposed to several agencies?
Acosta brings a century of planning expertise, retailer engagement and comprehensive data and insights. By consolidating your business from multiple agencies to Acosta, you minimize agency coordination challenges, miscommunication and fragmented business outcomes. Acosta gives you the best of both worlds with regionally-dedicated teams tied together by a national platform and centralized management. Optimized agency support translates into stronger retailer relationships and alignment for your brand, a more holistic strategy with clear communication channels, stronger brand penetration and, ultimately, the ability to reinvest time, resources and money to drive your business.
